The quality may not be much but this is a real picture of the Melbourne Cup and I. It is the 2016 Melbourne Cup and being the day of the race it seems a good time to take a look at this image. Can you tell which of the items in this picture are fake? While the cup is the real deal and was in reach the beach boxes were a long way away cut in with a simple green screen replacement. Our brains are mostly good at spotting bad combinations like this. While the viewer may not know why it looks wrong the lack of consistent lighting across both images and inconsistent perspective signal that this is a fake. But what would happen if the perspective had been corrected and the light matched up? Most people working on images in the publishing industry are usually adept because once you know the tricks it is not that hard to do. But is it fair? The fact that newspapers often print altered pictures nowadays without owning up is my beef today. In sport football players are seen in jumpers they have never worn, political adversaries are placed in fake close proximity and tell tale oddities in magazines inform us they are combining several shots to get the look they want. Having been in charge of newspaper photography I know the temptation is always there to improve the impact of the images but we owe it to our readers to let them know when we are improving on reality. No doubt the Melbourne cup with be cut and pasted many times over the next day or so. To stay a winner in the trust stakes publishers need to let us know when their images are fixed.